Evaluation 4

 Audience Feedback

The cinema screening was the screen on the green in Angel Islington. When walking to the cinema i was being told by Friends that they thing the video is gonna be "nang" which is a slang word for good and they said they are looking forward to watching it. When i got in my Friends were kind of excited and was anticipating the wait.  After seeing it on the big screen i thought seeing myself on the TV was  not as embarrassing as i thought.After viewing the music video we asked two people how they felt after seeing the music video. The first person said that they extremely liked the effects used in the video such as the glowing effect around the singer. When asked would she make any changes she said that she thought it was very repetitive. I can see this as there was constant use of the same base tracks however we thought it was okay because there was a range of different base tracks.

The other person was very pleased with the music videos. she said she doesn't really no the song so she had no expectations but she was extremely pleased with the video and the actor. She said that the location we picked was very interesting and met the genre and the subject about the music video. She said that she would have added an scene of an studio as that would be similar to the artist Ed Sheeran however we thought of that idea but decided not to as it would not go with the rest of the footage as most is about out doors.

I have should my video to friends and family at home and they said that they extremely like certain effects that was placed on the videos such as the slow motion on the bridge which made the video very effective. They also said that the location choices did really relate back to the lyrics of the song in its own way. It also had some effective shots such as following the singer walking down the road and having iconic landmarks in the back round. They said that the video was kind of predictive as it only was based around the main parts of London. they said there could have had scenes and footage in another location which is not just based around the most known parts of London. They also added there should have been some kind of story placed into the video. i have agreed with all these feedback as i felt that we should have had another location such as home town streets and roads and had some story happening about the artist.

Feedback for ancillary
I was told that the ancillary products really did have a great link to the music video. The people asked noticed that there was a blue theme running through both the ancillary and the video linking in with the genre. they also said They liked the clear images used and the front image of the digipak was taken from the music video itself. that comment made me happy as that is what i wanted to achieve through my ancillary products i wanted my target audience to notice there is a link. I was then told that i should have added more onto my poster such as ratings and should have included a line speaking about the song The City. i agreed with this as ratings is a great way to show how good the song was found my critics and promotes the song. Also adding that the album contains the city song is a great way of promoting the music video and linking back to it. I was told that the chosen colour schemes for both ancillaries was very well presented  and fonts was very effective.

The vimeo account shows that their was 49 plays and everyone liked the video and there was no dislikes which is a great result.

If i had more time i would spend more time on footage filming and editing. I would add more action in to the video to make it more entertaining