Evaluation 4

 Audience Feedback

The cinema screening was the screen on the green in Angel Islington. When walking to the cinema i was being told by Friends that they thing the video is gonna be "nang" which is a slang word for good and they said they are looking forward to watching it. When i got in my Friends were kind of excited and was anticipating the wait.  After seeing it on the big screen i thought seeing myself on the TV was  not as embarrassing as i thought.After viewing the music video we asked two people how they felt after seeing the music video. The first person said that they extremely liked the effects used in the video such as the glowing effect around the singer. When asked would she make any changes she said that she thought it was very repetitive. I can see this as there was constant use of the same base tracks however we thought it was okay because there was a range of different base tracks.

The other person was very pleased with the music videos. she said she doesn't really no the song so she had no expectations but she was extremely pleased with the video and the actor. She said that the location we picked was very interesting and met the genre and the subject about the music video. She said that she would have added an scene of an studio as that would be similar to the artist Ed Sheeran however we thought of that idea but decided not to as it would not go with the rest of the footage as most is about out doors.

I have should my video to friends and family at home and they said that they extremely like certain effects that was placed on the videos such as the slow motion on the bridge which made the video very effective. They also said that the location choices did really relate back to the lyrics of the song in its own way. It also had some effective shots such as following the singer walking down the road and having iconic landmarks in the back round. They said that the video was kind of predictive as it only was based around the main parts of London. they said there could have had scenes and footage in another location which is not just based around the most known parts of London. They also added there should have been some kind of story placed into the video. i have agreed with all these feedback as i felt that we should have had another location such as home town streets and roads and had some story happening about the artist.

Feedback for ancillary
I was told that the ancillary products really did have a great link to the music video. The people asked noticed that there was a blue theme running through both the ancillary and the video linking in with the genre. they also said They liked the clear images used and the front image of the digipak was taken from the music video itself. that comment made me happy as that is what i wanted to achieve through my ancillary products i wanted my target audience to notice there is a link. I was then told that i should have added more onto my poster such as ratings and should have included a line speaking about the song The City. i agreed with this as ratings is a great way to show how good the song was found my critics and promotes the song. Also adding that the album contains the city song is a great way of promoting the music video and linking back to it. I was told that the chosen colour schemes for both ancillaries was very well presented  and fonts was very effective.

The vimeo account shows that their was 49 plays and everyone liked the video and there was no dislikes which is a great result.

If i had more time i would spend more time on footage filming and editing. I would add more action in to the video to make it more entertaining

Signing out blog

Finally its finished. thank you for everyone that helped. Now i can relax  when i get home

Evaluation 3

Here is an video i have produced on camtasia about my question 3

Evaluation 2

ancillary:progress review blog

My ancillary research and planning in my opinion went extremely well. From the beginning i research i have done a great amount of research on other existing blogs. I put together a lot ideas of my own and gathered ideas from previous artist.This research helped me a lot on the design of my ancillary as i made a lot of similarities to the previous artists works.

To do research for my ancillary i used many types of ICT skills to research and display what i have done such as the internet do gather information and Google images and artist web pages to see what designs they use and other artist of the same genre. I used annotate website to annotate different digipaks.  i also used prezi to display ideas for my ancillary work. I think i used ICT skills for this part very thoughtfully.

3 final targets for my blog:
Add new own blogs
For the ancillary blogging add new detailed blogs
Make use of ideas and blog each step of the production of the ancillary products

Evaluation 1

Evaluation question 1:

Carol Vernallis

Carol Vernallis studies were mostly based on editing and camera work of music videos. She said that edits are often more used in music videos than films and that music videos break the rules of continuity to attract attention of the audience to what is being displayed.  There might be obvious edits used to draw attention such as special effects and transitions.  She also implied that a base track is used to provide a structure for the video and editing might be in time with the beat to add rhythm.

 Andrew Godwin

Godwin implied that narrative analysis traditionally does not rely relate to pop videos. This is because they are presented at a different angle to films and novel narratives. Because songs do not have traditional narratives their music videos won’t as it is based on the song. The singer looks directly at the camera trying to involve the audience this is an act of performance. Music videos are very repetitive. Repeating scenes and images because of repeated verses or choruses. Structure of the video is to build up hitting a climax and then fade away slowly.

Godwin’s 3 types of relation between song and video are

1)Illustration: Video tells the story of the lyrics

2)Amplification: new meanings being introduced which doesn’t contradict the lyrics:

3)Disjuncture which there is little connection between the lyric and video where the video contradicts the lyrics.

 Does my media products use, develop or challenge forms and conventions of real media products?

Our music video complies with the theory of Vernallis as it has a great range of edits and contains many obvious edits that are extremely noticeable.

One obvious edit used in our music video is the sped up effect of traffic. This added a sense of time progressing and moving on.  This edit was influenced by the music video of the script “ The man who cant be moved” which also used the edit of sped up traffic to show time passing.

http://www.youtube.com/watch?v=gS9o1FAszdk\

3:11

 2:40

As you can see that the camera angles of ours and The Scripts are similar with both being shot from the right and from eye line view .

There is also 4 base tracks in our music video which is one where the artist is on the pavement with a guitar, one without an guitar, one where the artist is walking towards the camera and one where the artist is walking away in reverse singing, walking, which also fits in with Vernallis convention where she says that base tracks are used to provide a structure. And order which was base track, footage, base track, footage and base track again. A base track idea also came from the script the man who can’t be moved. The footage is from 1:51 of the music video and 1:25 of ours

Our music video also relates to the conventions of Andrew Godwin's

Some shots of our music video is illustrative for example an line in of the lyrics from The city is "The pavement is my friend" we linked to this line as throughout the music video there is many shots of the artist playing the guitar on an pavement (00:42). This idea also linked to the script as the artist is also sitting on the pavement in the corner (2:43).

The music video has some illustrative points however it does have a use of amplification because the video follows the lyrics but it has shots which isn't in line with the lyrics but still links in with the meaning of the song. This is because the video shows the city and shows means of travelling instead of following what the artist is doing at that exact point. this shows that we decided to follow the conventions of both Vernallis and Godwin which can be displayed in different parts of the music video

My digipak and advertisement poster also follow conventions.

The most important conventions are: 

A picture of the artist which is clear

A suitable font which really be repetitive 

The name of the artist and album name clearly displayed and readable

Tracks information

Production company

Some are more for one then the other

Suitable colour code

It can be seen that both digipak and poster that i followed the conventions. In both digipak i used an clear image of the artist and an suitable font which is readable however i did not use an consistent font size and design as i made the name of the artist a bigger font and the name of the album an different colour. The colour code i used for my digipak was very suitable and simple. The colour code for the poster was also very simple. one influencial digipak was florence the machine. I liked the simple but effective front cover of the digipak and decided to follow the idea of having another image of the artist on the inside however i decided to add an effect of the image.

The poster for Florence the machine also gave me ideas such a having an linking image to the digipak. Also having the album name stand out

Evaluation 3

I have put together a video format of the evaluation 3 question showing how effective was my poster and advertisement on promoting my music video.

POSTER COMPLETED

Completed Digipaks

Ancillary: Producing the poster

I am going to talk about the process of creating the poster. My ideas for the poster was to have it quite simploistic but effective. i wanted to have an existing picture which was previously in the digipak to make a link.Have the title and artist name.  i wanted to add the production company logo and website

Below i started to add in the text that i wanted and and find an suituable font. I decided to keep the same font i used in the digipak for both the Artist name and title name which was Base 02. I wanted the fonts to stand out so i decided to have an 3d outline around the words. i did this my just dubbeling the words and layering them on top of eachother. i then added in a grey box to place the out now symbol writing on top of.

Ithen started adding the available stores logos whcih ware itunes and hmv. i talso added the link to the artists website

I then added an fiter effect to the image which was dark strokes but recieved feedback telling me i should change it because it was changing the artists image

 I then was told that the name of the artist should be bigger then the name of the album which i then altered. I then added the image of the digipak so the audience can now how it looks.

Ancilary: creating the inside of the digipak

What did i want?
For the inside i wanted to have a picture of of the artist on one side and on top of the picture i wanted an line from the lyrics and a few sentences from the artist.
On the left i iconic picture such as london bridge, i want both pictures to have an added effect to them

Starting off

Above is my selected picture i want to place on the left 

and  i added in the outline of the cd on the right

I then used colour variation to add the blue effect

 Then

The above image is showing that i added an line from the lyrics  of the city which was "what i do isnt up to you if the city never sleeps then that makes two" and below a few sentences about the artist himself

I then started working on the right side of the inside panels. i went online and search for an image that i found was a nice picture displaying a iconic scene of london. above is a iconic symbol of the london bridge

This is what i ended up with but i felt i looked too simplistic and plain so i decided to put an effect onto it

 I then went to the filter gallery and went through the varities of of filters available and came across one that looks the best and is very effective which was the cross hatch filter

Ancillary:making of the digipak

Ancillary: Some effects

Here are some effects that is available in adobe photoshop element

Shadow and highlights effect

Before

After

Shadow and high light effect allows you to ad a dark effect to the image or enhance the light which can be seen at the two pictures above. the original picture is light but the edited has a darker tone as if it was coloured by a black pen

Colour variations

This one allows you to lighten and darken the image. it also allows you to thrown in different colours as you can see in the after picture that i lightened the image and through in blue. it also allows you to take out colour in the picture. this effect also displays the change in front of you compared to the original whilst you do it which is extremely useful

Adjust sharpness 

This allows you to increase the radius of pixels making the image less or more pixelated

As you can see the image above has become more pixelated

Filter gallery 

It is an extremely excellent and easy tool if you want to modify an image

it offers a range of changes such as adding an artist look to the image

I have selected an filter called poster edges. there is many other choices available

Ancillary: getting to know adobe tools

Here are a list of the most complicated tools to understand and use and what are their uses

 1)The first item is the selection tall which allows you to select images and object you have placed into adobe 

2)The second tool is the magnifying tool which allows you to zoom and out

3) grab which  allows you to grab and move objects

4)eye dropper tool it allows you to match a colour with an original existing image

5)magnetic tool which is usually used to cut out something from the image accurately

6) magic wand selects sections of the image 

7) Quick selection which selects different products fast

8) Text allowing you yo select text including the style and colour

9) is crop which allows you to crop the image

10) cookie cutter tool is used to cut out parts of the image as different shapes

11) straighten tool allows you to change the direction of the image

Ancillary: what is photoshop

 Adobe Photoshop Elements is a raster image editing product.The program allows users to create, edit, organise and share images, all from the same product.

Some useful basic instructions when starting to use the program

1)To start using adobe select start blank file, a window will come up asking for specific presets such as the width and height which has to be inserted.

2) To import images go to file open which the the image will appear and will be shown at the bottom. you can then start editing it separately on its own or you can drag it onto your previous page.  

3) you can start editing buy selecting on items on the tool bars on the left or going to effect on top task bar

4) on the left there would be a section called layers, with this you can select which item to work on and lock any item you do not want to be changed. it also allows you to position your image weather you want it all the way at the front or behind another