EVALUATION - Question 2

With that I conclude that the combination of my products is very effective because they are all visually linked together and that will make my artist very memorable to the target audience, especially because of his face which gets a lot of emphasis on the main product and the ancillary texts, and because of the constant use of blue.  This clear connection that you can find between my main product and ancillary texts is very important in real media products because it is a way of reinforcing the artist's style and what they have got to sell. I think the audience will be attracted to them because I believe the products supports each other creating a strong overall promotion of my artist. The artist is portrayed with a certain individuality in all products, this idea gives a more personal feel to the products that will make the audience feel more strongly connected to the artist because it is very accessible to any ordinary people. I think the use of the artist in all products and the special focus on his face is the main thing to attract the core audience of young females. The blue tones also give a emotional feel that may be appealing to these girls, as well as it may encourage wider audiences including boys to sympathise with the artist and feel attracted to the products.

EVALUATION - Question 3

How did you use media technologies in the construction, research, planning and evaluation stages?

Animatic:

Quick demonstration of how I used Final Cut Pro:

Quick demonstration of how I used Photoshop CS5:

EVALUATION - Question 4

What have you learned from your audience feedback?

When the music videos were all finished, the college booked a cinema screening of all music videos in the Screen on the Green cinema. The reaction of the audience after the screening of my music video was quite exciting as most people seemed please by the music video. After the cinema I was able to hear some feedback from a few classmates about my music video. Overall I got some very positive comments about my music video, although I could not record everyone's comments since the battery of Mahbuba's phone died and we didn't have any other equipment to record.

The feedback above was given by Rochelle, she is a big Ed Sheeran's fan. It is difficult to hear but she talks about how she thought the shots of our artist walking and performing (the chorus shots) was very effective, and how she really liked the blur effect around him.  She also adds that she wouldn't change anything and that even though some of the base tracks were repeated often she didn't feel it was annoying or repetitive. From her feedback I have learned that the effects and the types of shot in a music video could really catch the audience's attention and make them create a positive response to it. I am glad that she enjoyed our music video since she is part of our core target audience, which means we attended our audience's expectations. This is very important in the music industry, since the function of a music video is to promote the artist and if we appealed effectively to our target audience, it means we promoted our artist effectively. 

The feedback above is from a girl who didn't know our chosen song 'The City' yet. She says that she found the music video interesting and she liked the performance of Nimar. She also adds that she cannot think of many changes she would make, and that she liked the location and thinks the location suits the genre. She suggested that maybe we could have used some studio shots, which is also popular in Ed Sheeran's videos. From her feedback I have learned that the location of a music video is also something very important to the audience as it can make a music video more interesting. It is good that she mentions she didn't know the song and she didn't have any expectations about it, because if she enjoyed watching the music video, it means that the music video could effectively appeal to someone who is not so much attracted to this kind of music, broadening our audience. 

My music video was identified by many people as "the one with the guy playing the guitar". This tells me that the guitar was a noticeable prop in the music video and that it was something of high significance for my audience. It also tells me that the audience understood the message I was trying to communicate, that by having the artist playing a guitar in the music video I am promoting him as an artist who can play instruments and create his own music, selling for the quality of his songs rather than for impressive appearances. Most people in the cinema also thought that the music video suited very well the song. I believe this is because we used all the conventions of the genre and musical style, making a simple music video that can relate to ordinary people. From that I learned that keeping the conventions of the genre can make the music video feel more appealing to the audience, since music videos are meant to give visual pleasure and it might be confusing and unpleasant for some people to watch a music video that doesn't suit the song.

Later I asked some friends on Facebook who I know listen to Ed Sheeran. From these friends I was able to get more critical feedback. However, putting altogether the feedback that I received from different people, what some people seemed to dislike, other people seemed to like. From that I learned that there is a variety in taste within my audience, that it might need to be considered.

                    

POSTER COMPLETED

Completed Digipaks

Ancillary: Producing the poster

I am going to talk about the process of creating the poster. My ideas for the poster was to have it quite simploistic but effective. i wanted to have an existing picture which was previously in the digipak to make a link.Have the title and artist name.  i wanted to add the production company logo and website

Below i started to add in the text that i wanted and and find an suituable font. I decided to keep the same font i used in the digipak for both the Artist name and title name which was Base 02. I wanted the fonts to stand out so i decided to have an 3d outline around the words. i did this my just dubbeling the words and layering them on top of eachother. i then added in a grey box to place the out now symbol writing on top of.

Ithen started adding the available stores logos whcih ware itunes and hmv. i talso added the link to the artists website

I then added an fiter effect to the image which was dark strokes but recieved feedback telling me i should change it because it was changing the artists image

 I then was told that the name of the artist should be bigger then the name of the album which i then altered. I then added the image of the digipak so the audience can now how it looks.

Ancilary: creating the inside of the digipak

What did i want?
For the inside i wanted to have a picture of of the artist on one side and on top of the picture i wanted an line from the lyrics and a few sentences from the artist.
On the left i iconic picture such as london bridge, i want both pictures to have an added effect to them

Starting off

Above is my selected picture i want to place on the left 

and  i added in the outline of the cd on the right

I then used colour variation to add the blue effect

 Then

The above image is showing that i added an line from the lyrics  of the city which was "what i do isnt up to you if the city never sleeps then that makes two" and below a few sentences about the artist himself

I then started working on the right side of the inside panels. i went online and search for an image that i found was a nice picture displaying a iconic scene of london. above is a iconic symbol of the london bridge

This is what i ended up with but i felt i looked too simplistic and plain so i decided to put an effect onto it

 I then went to the filter gallery and went through the varities of of filters available and came across one that looks the best and is very effective which was the cross hatch filter