Evaluation - Question 4

What have you learned from your audience feedback?

When we finally finished our music video, it was screened in the cinema, a few minutes away from college. I was really excited to watch it with everyone who was also studying media. Watching the music video with other students, knowing that me and my fellow peers have created this music video,  I was thinking what kind of reaction would we get, would anyone cheer especially that not many of the students know the song or seen the music video. Although, thumbs up that our music video does not consist of an original video, therefore I could be expecting any type of reaction towards it.

After the screening, feedback time!

The first feedback I was very pleased with, as she mentioned that she really liked our music video, especially that she doesn’t know the song or has not seen the actual video, therefore she did not have any expectations of what she could be expecting from the video.  Also she was particularly pleased with the artist, he did a good job. When we asked her about any changes, there was nothing she would change but she did mention that the location we chose was very appealing and matched the genre and the subject about the music video successfully. She did suggest an idea that we should have added a scene of a studio as it would have been similar to the original artist Ed Sheeran. Her idea was something that we did want to do but as our song mainly talks about the surroundings and atmosphere around the city, we decided to just stick to outdoor locations. 

The second feedback was much different as she talked about how she liked the effect around the artist, which worked really well and our song choice was good as well. When we asked if she would make any changes she said that she wouldn’t, even though we had quite a few base tracks it was not much noticeable, because it blended in very well. After I thought about the last comment I can understand where she is coming from, because even though we used quite a few base tracks, they consisted of a range of different activities in the base tracks.

After the screening I went home and showed my friends my music video. They both replied back to me on the social networking website, Facebook.  The first reply was quite negative but understandable. I can see that probably we used too many of the same shots, which made it ‘boring’ for her to watch, but I think as our song revolved around the city we did want to get across this to the audience but with an emotive twist. However, she did say that our backing track matched very well with what was shown on the video. The second reply I can see that she enjoyed the music video as the music video conveyed the song and the artist perfectly, whilst he was walking around the city, and the acting of the artist looked EXCEPTIONAL, which I really agree with as well. I think without our artist being passionate during his performance, then our  music video wouldn’t have looked good. Also we did try getting the guitar as much as we could into our music video, even on the shots of him walking, as our artist was walking we were not able to get him to do two things at a time, but I do agree that If I was to do this again then we would see more of the guitar, but we tried to add the guitar in the music video as much as possible.