I want to keep my ancillary work simple and I found a couple of fonts which are simple, and follow the "Do" list, so they are my first option. I will choose one of these for all the lettering in my digipak and adverts.
For the colours I have chosen black, blue and yellow on the advert. Black for the lettering blue as a base and I will be using yellow, trying to recreate the lights of the city at night. I have chosen blue because it has a clear connection with the music video and represents the coldness of the city and I have chosen black because is simplistic and it will look very clear on a blue background.
The layout of my digipak is very simple but this is because I am trying to follow the conventions of the genre. These are the first idea but it might have some changes.
For the poster
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