My ideas for editing

We have started to import all our footage to Final Cut Pro and I have started a little research about different techniques or styles that the people from the industry use for music videos of our genre.

The first I looked at was the music videos of Ed Sheraan, I found a very interesting one that uses jump cuts very often and is very effective to tell the story. The song is called "The A team".

                                        I particularly like the sequence between 0:30 to 0:55

Then I looked at a band called The Script, I have used the band before as a point of reference but now I am particularly looking at the editing of the music video for the song "The Man Who Can't be Moved". I found that they also used the jump cuts technique at the beginning of the song and is very effective to stablish the location which in our case is very important, but I particularly like the end that has as a base a long base track of the band playing but is cut by some other things like traffic and the sky, it can be say that is a kind of cross-cutting.

                                                  The sequence I like is from 3:17 to 3:45.

Then I looked at a band called The fray and the music video for their song "How To Save a Life". I found that they also used this "cross-cutting" very effectively to tell the story and to engage the audience.

                                             The particular  sequence I like is from 0:14 to 0:40

As a conclusion of this little research I will suggest to my team to some of this "cross-cutting" that I saw in these videos because I think it would work very well with our footage.