The choice of colour correcting most of our base tracks to blue tones was to create a cold atmosphere to our music video since it conveys loneliness and sadness. This effect suits very well the mood of the song, as well as it is conventional of the original's artist music videos. Ed Sheeran's songs are most of the time sad or emotional, and his music videos convey this very well through their simplicity. You can see in the samples below, a lot of Ed Sheeran's music video use dull colours and blue tones to create a cold atmosphere and emphasise the emotional feelings of his touchy songs.
What response does that create? Our music video is set in the streets of London. The lyrics of the song talk about how he feels a stranger in London. In addition, London has a reputation for its gloomy weather. Changing the colours of our music video to blues and cyan tones, we establish the coldness of London and its gloomy weather as well as it reflects the feelings of the song and it connects with the emotional performance of the artist. Our artist promotes himself for being simply who he truly is as a person and not by trying to impress with massive productions and crazy songs. I believe that the blue effect also helps to introduce this concept of our artist Ray Jones. It implies that he wants to sell his music because it is simple and it has a touchy mood and relatable lyrics that express emotions, instead of trying to sell a made up image of something bizarre and shocking to try and get a lot of attention. This simplicity is also a convention of our genre indie pop, and I believe it makes the artist more appealing to wider audiences. It may also be challenging the stereotype of men in music videos, which often portrays men who have lots of money and get all the sexualised women. Ray Jones is rather portrayed as ordinary and sentimental, which might be very appealing to our young female audience.
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