Production - Editing: jump cuts

According to the research carried our before the production of the music video, we know that the use of jump cuts is very often a convention of the indie genre. Therefore, we will incorporate it to our music video, trying to match with the dramatic piano. Jump cuts are often used in a much faster way, but because we are using it in a slow part of the song we decided to slow the shot to 80% and do the jump cuts in a slightly more subtle way than it is usually found in music videos.

The way we used the jump cuts help to dramatise the artist's movement and emphasise that he is walking alone in the city, which is representative of the message of loneliness conveyed in the lyrics, since it creates a sense of ellipsis - as if he is walking a long time just by himself. Using this technique at this stage of the song, which is the most dramatic part, it helps to build up the climax of the music video and it adds to the emotional atmosphere.