During the planning for the music video, one of the biggest question for us was, what kind of props would we use because it is an indie song, the props use for this genre are minimum but to get a better sense of what people would expect to see, I asked a couple of friends (who are between 18 to 25 which is our target audience) after they have listened to the song what they would expect to see in a music video for this song.
I asked approx 12 people and all they say that they would expect images of a city (London) and the artist singing, others also say that they would imagine the artist as a traveller or as a very tired man. The only prop that popped out was a guitar.
After each answer I asked why they expect a city and they said because of the lyrics. As the song talks about London they immediately think about the Big Ben and the famous places of London.
"The song talks about a not very happy person so you imagine the artist tired or sad" This was a general thought of how the artist would look.
"For the way he sings" was the reason some thought that a guitar would look good in the video.
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