We like the camera movement in the first shot because it tracks Nimar with a twist at the end. However one problem that we found is that Nimar only sings one line of the song, and in our sequence the following shot of Nimar singing in the street, he doesn't sing the next line of the song as well as the focus comes out of him. So to try and cover these mistakes, we used a fast motion shot of people walking and traffic. We have also decided to use slow motion in the push so that it looks more dramatic.
We split the clip in three parts, the middle part is the one we added slow motion, exactly in the push. The slow motion also makes the camera twist more noticeable to the viewer, which is effective and engaging.
The push also has connections to the lyrics and emotions of the song, as it portrays London as an unfriendly and unwelcoming place. It emphasises the concept of our music video which is to contrast the business of a big city with the loneliness of the artist as an individual who just arrived there. Using different types of camera movement is quite effective to create the flow of the music video, which is consisting of many shots of our artist hanging around alone in the streets and walking around London, as if he is getting to know the place. As a big city, the camera movement also creates movement and pace to the busy atmosphere of London. The fast motion of traffic and people walking adds to this atmosphere.
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