Sunday, 30 September 2012

Research: Previous student work


My favorite previous student video is  Florence and The Machine video by Mustafa, Nick, Poppy and Charon. I thought this video was extremely well planned and produced. the genre of this video is upbeat indie.the narrative structure of this video is amplification.  the ideas they put in to the video gives a greater meaning to the song and dose not contradict the lyrics.

Base tracking was used throughout the whole video and was done extremely making the lip sync in exact timing to the actor. It can be seen that extreme effort was put into editing of the video as all cuts and editing was in perfect timing and they were in time with the beat giving a great flowing rhythm. the shots of the whole video are very varied but are at great angles. the ideas of setting and props where very well organised. the use of the cave and in forest fits perfectly with the genre. the use of props and lighting has an very
positive impact on the video.  the thought put into the costume and style fits perfectly with the video showing that every detail has been taken into consideration. the use of the projector is a very smart idea, it adds in design and certain props or scenery that cant be obtained can be just projected to be used in the video. There is a lot of eye contact with the camera/ audience this is a great way of making the audience feel they are involved  the is also certain scene that are quite sexual for male gaze however throughout the video the artist stays very dominant.i think that the video was creative and was extremely well fort out. from every detail and being very well organised.

The link for the video : http://vimeo.com/32963364

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