The music video is manly made to promote an artist and its song. Thanks to internet 2.0, the music videos has reach a very important place in our society; people listen to a song and they want to watch the music video online and to comment what they think about it. This is very well know by the music producers which even though they know the music videos do not produce money by itself, they expend millions in the making of because this will lead the audience to hook up with the artist, wanting to listening a live where the big money is.
The music video is a visual aid for the audience to specifically know the artists style. With the song the audience can know what kind of music the artist creates, its style of music, but with the music video they understand the artist as a person with a particular style of clothing and movements. As an example of this is Lady Gaga which in her videos promotes that dark side which her fans love or Britney Spears at the beginnig of her career promote that inoccent girl.
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