Social networkings are very popular nowdays and a lot of people are using them, there for, they are something that is essential to use to promote an artist because with them you can reach a lot of people witouth spending money.
These social networking allow people to be connected and share information and even friends. For an artist. being in contact with his public is very important because it rise his popularity. As Meredith Chin from facebook says in her interview it is pivotal for an artist to use this social networking and each of these gives to the artist different tools that have to be use.
The advice that she gives to the artist to build a fan base in facebook is to have engaging authentic content in the page as an example of this she says " status updates in questions like What do you think about the song?. This kind of status will make the fan answer and being engage with the artist.
She also recomends have two pages, one for the official page of the artist and one for personal profile. For famous artists this helps a lot because can have on one side their music or his profesional life and on the other his personal life; even though they share to the public at the same level.
The official page of britney spears.
On her page, we can see how she uses it, to ask her fans if they like a song
This is exactly what Meredith Chain talks about, question like this keep interesting her fans and make them feel close to the artist.
Exclusive Content
The exclusive content is the main item that fans look at on the social networkings. As an example of this is Lily Allen. Rather than using MySpace solely to redistribute her music, Lily embraced the full range of functionality offered by MySpace to deliver exclusive content to fans.She did not just promote her music but also gave to her fans something that they could not find which was a look into her private life; what does she thinks, what does she do, and this is very well recevied by her fans.
My own ideas
To promote my artist I would use twitter and facebook which are the most popular. Facebook would be use to promote his style, what he likes, what he likes to dress, palce that he likes trough visual aids like images and videos, while twitter would be more to follow his everyday life.
In facebook I woul stick with Chin's advice, making a lot of engaging with the fans.
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