Planning ANCILLARY - Overview of the 'Do's' and 'Don'ts'

Earlier on in the lesson, I came across conventions that will help me construct my own digipak cover and a magazine advert. By using these suggestions, this will allow me to produce a successful ancillary product. 

• Use clear font & photos that are in focus
• Use appropriate sizes for font & images 
• Follow the rule of thirds for composition
• Be careful where I place the font
•  MUST follow genre conventions and be clear for the audience
• Use the 3 colour rule and choose the colour that is appropriate for the images, font and background.
• Think carefully about how you use and integrate font, text, language and image. (Remember that placement of text next to an image will anchor specific meaning)
• Use appropriate industry logos & conventions, properly position (barcode, date, copyright, titles & artist name)

 

• Stretch images, this will make them out of focus 
• Use unnecessary effects. Any effects used MUST suit the genre
• Place text across the artists face
• Use a font simply because you ‘like it’