Sunday, 30 December 2012
Planning - Photos that I plan to use
In this slideshow there are the photographs that I am planning to use in my digipak, there is a caption at the top of each one indicating where I plan to use them. I will explain why I have chosen these photos:
The album front cover - In this photograph I have used artificial lighting, which gave a nice illumination to the artist's face and it gives a sense of street lamp's light. It is a median close-up and shows his face clearly, ideal to cover the function of promoting a new artist, and also very appealing for the core audience consisted of young females. The street lights in the background connect with the music video 'The City' as well as he is wearing one of the costumes used in the music video. I want to create a blue tones effect similar to the music video, so this idea of the blue colour can become like part of his brand (similarly to the original artist Ed Sheeran, who uses orange as his brand colour because he is ginger).
The back cover - I am still unsure about whether I should use an image of the artist in the back cover or not, since the idea is to keep the minimalistic style. But I might consider using this image, selecting Ray Jones out of it and placing him in a dark blue background at the back cover. I chose this image because is a full body one and I think it would work nicely at the back, and also he is holding the guitar which is conventional of the music style and it is a prop used in the music video.
The inside panels - I plan to use this photograph of Ray Jones sitting on the pavement and add a drawing/painting effect, transforming it in the same blue used in the background of the outside panels. The idea is to place this image together with other images/graphics (buildings, etc) to make it look like artwork (similarly to Ed Sheeran's artwork). I plan to use the image of the guitar in the CD part of the inside panels, probably cropping it to a close up, and adding a blue filter to it so that it suits the artwork. I might consider trying to add a drawing/painting effect to this image too.
These are the photos that I am thinking to use in my advert. I am planning to use one of him leaning back on the brick wall. The full body one does not give me space for the text, so I cropped it to have space for the text on his black top (similarly to Ed Sheeran's advert). There is a landscape photo of Ray Jones leaning on the brick wall, which could be an alternative and I may crop it as well to get more of the artist in the frame. The one of Ray Jones sitting on the pavement is a last option, that I could also crop to get space for the text on his black top. I chose these images because they are different from the digipak and they show the artist's face looking at the camera, which is good for promoting him as a new artist. I am planning to use a portrait format for my advert and I believe that the portrait image of Ray Jones leaning on the brick wall could work well with this format, the other ones if cropped might work as well.
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