This is my digipak practice, I tried to recreate Ed Sheeran's album. I have chosen a close up on his face to promote him, and I have chosen a colour scheme of two colours (orange and white), which is very similar to his original colour scheme. However, Ed Sheeran's original album has an orange background and white text, which I inversed. The digipak is very simple and minimalistic to fit Ed Sheeran's style, and the font I have chosen is of a similar style to his typewriter font, but it is clearer. I have also used the cat paw graphic, which is originally used by Ed Sheeran as an 'icon' of his brand. This practice effectively shows that I understand the conventions of a digipak and I will be able to use them when producing my digipak.
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