In today's lesson the class had a discussion about how important Digipaks are to artists and what impacts they have when they are used in the music industry, we were all placed into separate groups and where given questions to research.
First question was : why are CD/digipaks still used, given that the sales of them have dropped?
answers we came up with was
-Digipaks look extremely great and make the cds/covers much more attractive
-When music are downloaded onto portable players such as mp4s or ipods the album cover usually downloads with them this makes it easier to see what is being played and organizes them easily.
-People who buy cds will have a great picture to see with the album to help them recognize there cd case.
-Its is a great way to advertise the cd and the artist
How important are ancillary products to the artist and industry?
-Promotional reasons: they are very important because they promote the artist and gives him or her a great image. it also creates a connection with the fans
- It also gives the fans and the person who purchases the Cd an insight about the artist and about the songs and genre
-The product also sells the songs and label
These questions will help me when producing my own in the future
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