Before I create a digipak of my own, it is essential to
research into existing digipaks. In this post I will be looking into three digipaks
that relates to my genre and how it successfully appeals to the audience. As Ed
Sheeran is from the genre Indie Pop, I am going to specifically look into that category
of artists/bands.
The Script - #3
The Script is a band and has to be one of the main inspirations
for our artist; this is because our artist is quite similar to the lead singer
in the band.
I have chosen to analyse this digipak because out of all their
ancillary work I have to say this album was very appealing to me. The reason
for this is that the image that they’ve chosen for the front cover is something
different as to taking a photograph of the band together. Although it is very
simplistic, the designer has thoroughly thought this through as the main focus
is on the faces of the artists, which is a convention of creating a successful
digipak and especially promoting the artists.
Both the front and back cover feature the same image. You
can see that the main artist of the band is the body of the image. He has been
photographed from the side of his face (a mid-shot) and a close up of the other two members
of the bands. Their faces have been merged onto the side of his face. On the front cover only one of the band
members are looking towards the audience and when you turn the digipak around
to the back cover you see the other two members looking towards you. I find this
quite creepy! But very creative at the same time.
Only two colours have been used, dark brown and white
throughout the album. The font used is very clear and easy to read.
Kate Nash - Made of Bricks
Kate Nash is also an Indie Pop artist. I decided to analyse
her album cover ‘Made of Bricks’ as it consists of art work, rather than a
close up of her face. The albums name ‘Made of Bricks’ connotes the image on
the front cover. Even though a majority of front covers include an image of the
artist, mainly a close up; this front cover has proudly presented an animated
doll house like image and a long shot of Kate Nash. If I was to purchase this
album, I can tell by the front cover that Kate Nash is more interested into
promoting her songs, than herself. This is a convention of the genre. Also many
Indie Pop artists tend to write songs which are personal to them. The album uses two colours only WHITE and
blue. I think the colour white STANDS out very much and the font used emphasises
the colour too, as it looks like it has been written with a chalk.
Lana Del Rey - Born To Die (Paradise Edition)
Lana Del Rey’s digipak is very different to the above
albums. I very much like the front cover of this album. Even if it is a simple photograph
of the artist, I think that simplicity is the best way forward for this genre (Indie
Pop). Because he emotion on the artists face is strong and emphasises the
albums name ‘Born To Die’. The font used on the front cover is very clear in GOLD
capital letters and as it’s a ‘Paradise Edition’, the font of ‘Paradise Edition’
has been written in a fancy magical font. This suggests that this digipak is the
one to be purchased and features something exclusive inside! On the other hand
the back cover of the album is very different; it has a background with a dark
filter covering a painting. I think this effect still works, because the track
listing appears with the fancy font again which doesn’t seem to change the
impact on the album.
On the right is an image of the digipak opened up. We can
see that it includes images of the artist, I think a bonus CD and a booklet
too.
By analysing different types
of digipaks, this will surely help me create my own digipak and what I should be
looking for, especially on thinking about what would the audience expect from our artist.
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