Planning - Dos and Don'ts

The ancillary products have very clear conventions that must be followed strictly in order to achieve a successful outcome.

click to enlarge the "Dos"

click to enlarge the "Don'ts"

I have made an example of how my ancillary product should NOT look like:

In this example I have used 4 different fonts, all of them very stylised and not so easy to read. I have used a variety of different colours, which makes the digipak look very busy. The colours are also mostly not conventional of the genre. I have stretched both images and they look strange because of that. I have used unnecessary effects that don't suit the genre and makes the digipak look very busy as well. I have used colours that hurt the eyes to see, and I have placed the text incorrectly on the artist. I used a bad image for the front cover, where you can only see the back of the artist and the photo is slightly shaky, the name and the title are covering him, which does not help with the promotion of a new artist. In the back cover I have used an image that you can see just a little bit of his face, but the effects distort it and the track list covers it, and there are misspellings in the track list. I should avoid all these things when making my ancillary products, especially since they very clearly do not suit the indie pop genre.