I have examined the website for the original artist owner of our song choice. I believe Ed Sheeran's website is very organised and quickly directs you to everything you might be looking for with easy accessible links. It is very effective in promoting the artist. It has clear links with social networks which are very strong in promoting the artist and create an illusion of connection between the fans and the artist. The website encourages the fans to buy his music, his products and to go to his gigs. Most of the tools in the website are promoting Ed Sheeran's music. Below follows two images with notes on elements of Ed Sheeran's website that help to promote the artist.
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You can see how he uses social networks repeatedly to draw attention to promotion through social networks since they enable fan promotion as well as they reach wider audiences. The colour orange is representative of his brand style as a ginger. The font used in the website is the same of his logo, to create familiarity to the fans. His website enables fans to listen to his music either by watching videos or through a player, which promotes his music and might encourage people to become fans and buy his products. He also uses his website to direct people to buy his products such as his new album or his clothing, which is a way of trying to make money.
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